About us
Five years generating leads.
All of it now pointed at roofing.
DFW Roof Reserve is not a new company with a new idea. We have been building lead generation systems since 2021, first in real estate — a business where a bad lead is obvious within a day and nobody has margin to waste on one. Roofing across the Metroplex is where that work goes now.
- 2021
- generating leads since
- 50+
- interviewed for every hire
- Zero
- leads ever bought from a list
What we are not
There is a whole trade in selling roofing leads out of a spreadsheet. You will find it on Fiverr and Upwork, in your Facebook messages and in your inbox most weeks. It is the same data every time — scraped or bought, tidied up, and sold again to whoever pays next. We do not touch any of it. We have never bought a list and we are not going to start, because the moment you do, everything else you promise stops being true.
The process is ours
It is proprietary and it took years to get right. Our script and our training modules have been rewritten and tightened over and over as we learned what actually holds up on a live call with a North Texas homeowner. We run our own campaigns on our own properties, speak to the homeowner ourselves, and pass on only what clears our standard — no part of that chain handed to somebody who is also selling it to four other roofers.
The people on the phone
A lead is only ever as good as the conversation that qualified it. We interview more than fifty people for every one we hire, and nobody touches a phone until they have been through our training — built for this metro and nobody else's — and shown they are ready for it. Calls get reviewed afterwards too, not only during the first week: we pull a sample and score it against the same standard the leads have to clear, and what comes back turns into coaching for the caller and, often enough, another edit to the script.
One metro, on purpose
We work the Dallas-Fort Worth metro and nowhere else. A company running the same playbook in forty states learns nothing about any of them. We know which suburbs got hit last spring and which subdivisions are coming due, because it is the only market we pay attention to.
If you have been burned by a recycled list before, you already know the difference matters. The fastest way to find out whether we can deliver where your crews work is to talk to us.
Let's talk
Find out if your cities are still open.
We only take on a handful of roofing companies in each city. If yours is full, the conversation is still worth having: you go first in line, and we will show you what we can fill nearby in the meantime.
No card, no contract, no pitch deck.
Would rather just email? [email protected]