Reserved leads
Reserved before
it exists.
We are not a marketplace and we do not keep a pool. You reserve lead volume, we go and generate the leads against it, and each one is claimed for your company the moment it clears. Here is exactly what happens between a homeowner raising their hand and the lead landing in your portal.
The reservation standard
What has to be true before we call it a lead.
This is the checklist. If a homeowner fails any line on it, the record is never delivered and it never counts against your reservation.
A real homeowner at a real address
Name, phone and property confirmed. We are talking to the person who can authorize work on that roof.
They asked for a roofer
Inbound intent from our own campaigns. Not scraped data, not a purchased list, not somebody who filled in a sweepstakes form two years ago.
The roof is actually in play
Something about the roof has them looking into it — age, a leak, storm damage, or a claim. We note down what they tell us; we do not pretend to have inspected the roof ourselves.
Inside your reserved cities
Matched against the cities and ZIPs on your reservation, so your rep is not driving across the Metroplex on a maybe.
They are open to a roofer reaching out
They have agreed to hear from a roofing contractor, whether that is a call or somebody stopping by. Plenty of homeowners have not settled on timing yet, so we pass on what they told us rather than inventing a deadline.
Reserved to you and nobody else
Logged to your company the moment it clears verification, and retired afterwards. That homeowner is never sent to another roofer by us.
Sharp training, and a script built for this market
Nobody dials for us until they have been through our training, and that training is built for North Texas and nothing else — which suburbs took the last storm, which subdivisions are coming due, how a homeowner here actually talks about their roof. On the call they work from our own script: industry-leading, and it got that way by being torn up and rebuilt against live calls rather than written once and filed. Once a caller is live we keep reviewing a sample of their calls against the checklist above, and what comes back turns into coaching for the caller and, often enough, another edit to the script. None of that is a promise that nothing ever slips through. It is why, when something does, we can usually tell you where it went wrong.
Tell us when one misses
Flag any lead that came through wrong — outside your cities, not the homeowner, no roofing interest, or a duplicate. We read every one, and we follow up with the homeowner ourselves to double-check before we come back to you. A lead that misses our own standard means our targeting needs adjusting, and that is our problem to fix.
How it works
Reserve any time. We are generating every week.
- 1
You reserve your cities and your volume
We go through the cities and ZIPs your crews cover, the work you want more of, and how many leads your team can actually handle. If a city you want is already full, you go first in line there and we show you the nearby cities we can fill now — all before you pay anything.
- 2
We build campaigns against your reservation
We build campaigns specifically around your reserved territory, volume, and the type of roofing work you want.
- 3
We generate and qualify, one homeowner at a time
Our team speaks to every homeowner, working from a script written for this market and sharpened on live calls. We confirm the property and make sure they actually want a roofer to come out. Anything that fails, you never see, and it never counts against your reservation.
- 4
It is reserved to your name before you get it
Once a homeowner clears verification, the lead is assigned to your company and appears in your portal with contact information and our call notes. You are the only roofer we send it to. No queue, no other roofer racing you to the callback.
- 5
It is retired, not recycled
Once a lead is yours it stays yours. It does not go back into a pool, it is not resold later as aged inventory, and it is never sent to another roofer by us. Our own team stops working it too — we do not call a delivered lead back. And if we ever send you the same contact twice, it is right there in your list: point it out and we replace it.
Let's talk
Find out if your cities are still open.
We only take on a handful of roofing companies in each city. If yours is full, the conversation is still worth having: you go first in line, and we will show you what we can fill nearby in the meantime.
No card, no contract, no pitch deck.
Would rather just email? [email protected]